Referrals built your business.
They won't grow it.
I help service businesses get more customers using creative content and marketing systems that lets them stop relying on word of mouth.
Don't leave success to chance.
If you're always stressing about work drying up or a slow month wiping out your cash flow, you're not alone. I've been there and it's not fun. You take customers who aren't a good fit which kills your efficiency, eats profit margins, and traps you in an endless loop of playing catch up.
It's exhausting and overwhelming, and it doesn't have to be that way.
Start booking more jobs this month.
Good marketing should result in more customers. Period.
Real Strategy
We start by building a picture of where you are now and what's already working before plotting a roadmap to where you want to be.
Real Content
Photos, videos, and ads telling your story with your voice, focused on attracting the customers that will get you to your goals.
Real Results
Likes and impressions are vanity metrics. I gauge success by new customers walking in your door (or your inbox) and booking new jobs.
The equation is simple.
I could try and sound smart with fancy marketing speak, but it really boils down to this:
Get attention
People need to know you exist. It's noisy out there so we'll have to get a little creative.
Build trust
Once they notice you, we have to show them you're not full of it. People are wary of getting scammed, and the right video content can be highly effective at building trust.
Close the sale
The right message delivered at the right time can be the difference between a lead ghosting you and getting that deposit locked in this week.
What it looks like when it's working.
You attract the customers you really want.
Authenticity is more than a feel-good line. Being real with your content means the people who connect with it are your kind of people.
You repel the ones you don't.
Bad-fit clients will eat up your time and energy, leaving you with nothing to give to your best customers. If they don't resonate with your content, they won't waste your time kicking the tires.
You tee yourself up for easier sales.
When people already know and trust you from meeting you online, it becomes a lot easier for them to say yes on the phone.
I suppose introductions are in order.
Long story short, I started filming skits with my siblings in 2001 and it kinda just snowballed from there. Movie sets led to filming commercials which led to marketing strategy. Over two decades into this journey and I'm still hooked. Marketing offers some of the most interesting problems to solve, helping my clients find out what's holding them back and creating solutions to move them forward.
I like to know my clients on a first name basis and I have no desire to build a massive marketing agency. I'm the person that you're going to be working with from the first handshake to the final email.
What now?
The easiest way to get started is with a quick phone call. Click the link below to schedule a discovery session, or feel free to call or text me directly. If I'm in the middle of a shoot with another client, I may not get back to you until the next day.
FAQ
Do you use AI?
Yes, for a lot of things. But not for wholesale creating content. AI is an incredible tool that has its place in creative workflows, but it's no replacement for a real human behind or in front of the camera. Your customers want to hear from you, not an AI avatar.
I've paid for marketing before and couldn't tell you what it did. How are you different?
I don't care about vanity metrics, flashy reports, or complicated dashboards. I've lived the end-of-month cash flow panic, wondering if you're going to make payroll. My primary goal, front and center, is to get you more customers. That's the metric I care about, and it's what we're going to focus on every step of the way through strategy, production, and deployment.
Do I have to be on camera? I'm not an actor.
You don't have to be on camera, but I recommend it (and that's coming from a pretty hardcore introvert). One of the biggest advantages to creating content about your business is people get to know and trust you before ever meeting you in person. Most of my career has been spent filming camera-shy people, so you might be surprised at how easy it is.
If being recorded absolutely gives you the heebie-jeebies though, don't worry, there are plenty of other options for content that will help you connect with your customers.
I don't have time to make content.
That's the whole reason I'm here. I handle the strategy, the filming, and the editing so you can get back to doing what you do best. Just a couple hours of your time every quarter can result in months worth of content ready to go to work 24/7.
How is this different from just hiring a videographer?
The biggest difference is strategy. A videographer will make the video that you tell them to make, and probably do a great job. What they won't do is understand your business goals, identify the problems in your way, and help you create a strategy for your content that will actually result in getting more customers. Spending money on video without outlining a strategy first is just a really expensive way to get compliments from your friends on facebook.
What kind of content will I actually get?
It depends! I know that feels like a copout answer, but it's the truth. Until we identify exactly what kind of problems we need to solve together, there's no telling whether or not you'll need polished commercial content or raw phone footage. It all boils down to what's going to best connect with your audience.
How fast will this work?
Once again, it depends. Organic social media takes longer to see returns than paid ads, but some customers start getting responses within the first few days of deploying content to social media. My recommendation is usually to start with organic content first to test what resonates most with your audience before putting money into paid ads.
What does it cost?
That depends entirely on what you need. Most projects start around $1,200 for one-off engagements and $2,000 for monthly retainers. We'll work together to find a balance between your available budget and what's going to give you the best return on investment.